Walmart's retail media network "Walmart Connect" received its first accreditation from the Media Rating Council (MRC) for its first-party click and impression metrics for its sponsored search ad ...

Retail media is forecast to grow about 20% in 2025, according to eMarketer, as advertisers increasingly rely on the channel to tap into retailers’ store of first-party data and reach consumers closer ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...

Execs from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy ...

Walmart’s recent move to end its exclusivity agreement with The Trade Desk has added to the embattled DSP provider’s worries — and had media buyers calculating the pros and cons for their clients. The ...

The new API feed allows advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. “By integrating Walmart [retail ...

Discover how Chobani transformed Walmart stores into immersive brand experiences, driving significant growth and new customer ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to ...