Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

When Fiona Campbell-Howes and I take the stage at B2B Marketing’s InTech in February, we’ll be sharing five of the copywriting techniques tech industry unicorns use to make their marketing content ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Do you ever feel like you’re ...

B2B marketing has entered a new era, requiring new tools and approaches, according to the legendary copywriter Bob Bly. Back in the 1970s, “We created a trade journal print ad offering a free color ...

For these reasons, outsourced copywriters have become an increasingly popular resource for business-to-business (B2B) companies looking to create impactful materials — without hiring a full-time ...

Below are a few tips you can implement when looking to craft an impactful piece of writing within a B2B context. As much as you’re speaking to a target market largely comprising of qualified ...

When done well, content marketing can be one of the most effective ways to introduce your brand to your audience. A first-class content marketing strategy can help drive traffic to your website, ...

I have been commissioning B2B copy, internal and external, since the dawn of the PC and up to the present social media content frenzy. In all my roles as marketing manager, director, and CMO, I have ...

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B marketing materials, and really hurts the ...

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